The Handyman services industry has been steadily growing in market size at the rate of 1.2% since 2017. As a small business, you are always on the lookout for ways to promote your business that don’t add too much in overhead.
The US Small Business Administration suggests around 7% of gross sales to be allocated to marketing and advertising. However, you don’t need to spend even that much to promote your handyman business.
We have come up with some handy cost-effective ways to help you attract customers on the go.
Before you begin
A bit of research goes a long way in creating a smart promotion strategy. As you sit to craft one, take some time to learn about the local community you operate in.
There might be certain localities that require more repairing jobs than others. You can focus on them more in your promotional activities.
Find out about the expenses of various online and offline advertising to get an idea of which to use in what capacity. Take a look at what your competitors are doing as well.
Top 3 cost-effective strategies to promote your handyman business
Now that you have a general knowledge about your community, market and competitors, follow the given strategies to boost your handyman business organically.
Being on social media doesn’t cost anything. You can simply set up your profile and start blogging. You don’t have to be an expert to garner attention either. You simply have to be consistent.
Showcase your work. Post about how you bring a difference in people’s lives — repairing broken items and beautifying spaces. Keep the content short and simple. Focus on 2-4 most popular social media platforms in your region and post on alternate days.
Note: While having a website of your own is certainly helpful in creating a ‘go-to’ place for your business, you can still establish an online presence if you don’t have one. Choose any social media page (such as Facebook’s ‘about me’) or a statutory blog to put all the relevant information about your business and make it the main every social media post links back to.
2. Partner up
Partnering up with complementary local businesses brings you free advertising to a newer audience that might not know about you. You can partner up with local construction companies, realtors, and solo entrepreneurs
They would refer your services to their clients in their advertising campaigns. They may link back to your social media or contact information.
3. Promote locally
In the age of digital media, people often overlook the impact of on-the-ground marketing for physical businesses. Handyman services are largely geographically restricted. This is why you should look for promotional templates for small businesses that engage local audiences.
Posters, postcards, flyers, local newspaper ads, radio ads — you name it. You don’t have to worry about designing them either. Tools such as PosterMyWall allow you to create promotional material in no time with handyman flyer templates.
Make sure the message you convey in flyers and posters is short and to the point to capture the attention of the reader efficiently.
A handyman business requires hard work and dedication that leaves you little time for much else. However, spreading the word about your services will help your business grow in an organic manner.
Many small entrepreneurs refrain from actualizing the potential of advertising due to its high costs. In reality, you don’t have to break the bank to promote your business if you are a bit street smart.
The ideas presented above will hopefully help you create a proactive marketing strategy that attracts exciting business opportunities for you.